Their success is a great case study in business design. That is, in applying design principles to meet the strategic aims and challenges of an organisation.
They use customer insight to inspire and inform their work. Then prototype and iterate concepts with customers before committing funding to development. They have a clear sense of what they’re trying to achieve and how they’re valuable to their customers. They have a well formed business strategy and set of activities to achieve their vision.
Congratulations to Katie Wellington and the team. Awesome work.