‘Business design’ used to create award-winning government service

Last night, Business.govt.nz won the government category of AUT’s Excellence in Business Support Awards. This isn’t their first accolade of the year, and I imagine there will be more to come in 2013. Their success is a great case study in business design. That is, in applying design principles to meet the strategic aims and challenges of an organisation. They use customer insight to inspire and inform the
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